POF client iPowow! took real time voting to a new level in the 2013 Leaders Debates in the Australian elections. iPowow provided the Seven Network with a polling tool which allowed viewers at home via the internet, to rate the performance of Prime Minister Rudd and Opposition Leader Abbott in the course of the Debates. 
The core technology underlying the iPowow product is the subject of patent applications prepared and filed by us in Australia and internationally. iPowow continues to work with us in patenting their unique technology.
Peter Tippett, COO and Co-Founder of iPowow explains:
“The impact of iPowow for Channel 7 is clearly evident by looking at audience ratings during the political debates. Channel 7 not only retained audience ratings, but they actually increased, whereas rival networks had substantial dropouts despite using the same broadcast feed. This shows the impact of engagement with today’s audience, and clearly illustrates that viewers want to be active participants in the show. iPowow has proved to be a major benefit for Channel 7 during the ratings battle, and we hope to continue this success across other platforms.”
iPowow have had global success with their product where it was used as a real-time voting tool in the Miss Universe beauty pageant. Viewers watching the Ashes on the Nine Network, could use iPowow on their smartphones through their ‘Cricket App’ to vote in real time on predicting runs or if they thought someone was ‘in’ or ‘out’.
We are delighted to be working with iPowow in protecting this leading edge technology.
For more information, please contact us at attorney@pof.com.au.