“Because you’re worth it”, L’Oreal Named Most Valuable Cosmetics Brand, Old Spice makes a comeback

Who could forget the “I’m on a horse” television advertisements for Old Spice starring Isaiah Mustafa. The brand’s savvy advertising campaigns have delivered dividends for its parent company, Procter & Gamble, as it has entered this year’s Brand Finance’s Cosmetics 50 at number 36.| Brand Finance Chief Executive David Haigh said “Perceptions of the Old …
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High Court takes Lexapro

Alphapharm has been granted special leave to appeal to the High Court against the decision in Aspen Pharma Pty Ltd v H  Lundbeck  A/S [2013] FCAFC 129. Leave was granted in relation to the Full Court’s findings that patentee Lundbeck could rely on section 223 (extensions of time) in respect of its application for an …
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Phillips Ormonde Fitzpatrick at INTA 2014

POF has a number of professionals attending INTA’s annual meeting in Hong Kong over May 10 to May 14.  The International Trademark Association’s Annual Meeting is attended by legal professionals with an interest in trademarks and related intellectual property and attracts delegates from all over the globe. Alyssa Grabb, Russell Waters, Michael Squires, David Longmuir, …
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©, ®, ™, Patent Pending: POF’s Q&A about product marketing

1. Do I have to put any of these markings on my products, packaging or website? Not if you don’t want to. Product marking is not compulsory in Australia, and intellectual property owners are not legally penalised (as they are, for example, in the United States in relation to damages) if they do not do …
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